Chips, Ahoy! I spotted this ad on the subway recently. The Mexico City metro is infamous for the unsolicited surprises that often await female passengers. Groping, squeezing, pinching, rubbing and much more is the norm. The stories I’ve heard from friends will make you gag. So, in come the geniuses at Doritos with this doozy: “Recharged Doritos: They’re more intense than riding the metro in a miniskirt.”  Eek. I guess someone shut off the P.C.-filter at the advertising office. The weird thing is, I’m willing to bet this ad will not raise a single Mexican eyebrow – even among the very women who are harassed on a daily basis. Back home, this would cause an uproar and spark national introspection on the treatment of women. Here, they deal with it by laughing about it. Different strokes for different folks? (no pun intended)

Chips, Ahoy!

I spotted this ad on the subway recently. The Mexico City metro is infamous for the unsolicited surprises that often await female passengers. Groping, squeezing, pinching, rubbing and much more is the norm. The stories I’ve heard from friends will make you gag. So, in come the geniuses at Doritos with this doozy:

“Recharged Doritos: They’re more intense than riding the metro in a miniskirt.” 

Eek. I guess someone shut off the P.C.-filter at the advertising office. The weird thing is, I’m willing to bet this ad will not raise a single Mexican eyebrow – even among the very women who are harassed on a daily basis. Back home, this would cause an uproar and spark national introspection on the treatment of women. Here, they deal with it by laughing about it. Different strokes for different folks? (no pun intended)